Some CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy.

Some CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy.

In just 200 tweets we can assess and identify 52 different personality traits of a customer. We ran an analysis over 500,000 people and we really nailed this. Think of providing this powerful insight to a retailer. We can see what they value, not just what they are buying. We have found a 40-45% increase in sales when you recommend upsales based on values instead of past buying behavior.

If all you did to improve your commercial presence was to train your sales people on the importance of influencers ... how much more effective could they be?

Your social platform will become the motherboard of your business.

We embed social media inside our processes. Let's look at our processes and see how we can enhance them with social.

The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.