Some CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy.

The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.

Security is a big concern on the social web. People are going to try to destroy social media just like they are trying to breach data in other areas.

Some CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy.

Your social platform will become the motherboard of your business.

Social media does not change your culture, it reveals it.

If all you did to improve your commercial presence was to train your sales people on the importance of influencers ... how much more effective could they be?