Perseverance is the key to starting a successful business.

I made a conscious decision not to tell anyone in my life. Now I tell people - don't tell anyone your idea until you have invested enough of yourself in it that you are not going to turn back. When a person has an idea at that conception moment it is the most vulnerable - one negative comment could knock you off course.

I didn't want women to walk out of the dressing rooms feeling depressed and wanting a cocktail.

Failure is not the outcome - failure is not trying. Don't be afraid to fail.

When I was a child, my father used to encourage my brother and me to fail. At the dinner table, instead of asking about the best part of our day, he would ask us what we failed at that week. If we didn't have something to tell him, he would be disappointed. When we shared whatever failure we'd endured, he'd high-five us and say, 'Way to go!' The gift my father gave us by doing this was redefining what failure truly meant.

I started thinking about joy. Everything in our society is so purposeful. Let's bring joy back to the experience.

I think very early on in life we all learn what we're good at and what we're not good at, and we stay where it's safe.