I made a conscious decision not to tell anyone in my life. Now I tell people - don't tell anyone your idea until you have invested enough of yourself in it that you are not going to turn back. When a person has an idea at that conception moment it is the most vulnerable - one negative comment could knock you off course.

I started thinking about joy. Everything in our society is so purposeful. Let's bring joy back to the experience.

What you don’t know can be your greatest asset.

My dad encouraged us to fail. Growing up, he would ask us what we failed at that week. If we didn't have something, he would be disappointed. It changed my mindset at an early age that failure is not the outcome, failure is not trying. Don't be afraid to fail.

You’ve got to visualize where you’re headed and be very clear about it. Take a polaroid picture of where you’re going to be in a few years.

I knew that I wanted to start my own business. I knew that I wanted to work for myself. I was no stranger to the word no. You just have to keep going.

Courage is doing something despite the fear, and I've worked hard on being a courageous person.