Take hints from other women in the office. We are very fortunate to be in a generation where there are a lot of older women in the office. Take a look at what they're wearing.
Sarah LafleurI want to design for the working women. Okay well - it sounds like 90% of us are that. But really, we are more. We are working women who like to cook, to travel; we are a girlfriend, a writer. We are so much more than just being defined by the one job we have.
Sarah LafleurBy selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.
Sarah Lafleur