Women show off their personality and character through accessories more than with low-cut shirts and skirts with huge slits.

By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.

I want to design for the working women. Okay well - it sounds like 90% of us are that. But really, we are more. We are working women who like to cook, to travel; we are a girlfriend, a writer. We are so much more than just being defined by the one job we have.

Take hints from other women in the office. We are very fortunate to be in a generation where there are a lot of older women in the office. Take a look at what they're wearing.

Every office interprets business casual differently. Feel out your office!

My mother always says, "The bamboo that bends is stronger than the oak." I can be very focused and determined. But, I can also be very stubborn. Be flexible be nuanced.

Be flexible be nuanced. It's important to open yourself up to new opportunities and experiences and not be afraid to take risks.