I want to design for the working women. Okay well - it sounds like 90% of us are that. But really, we are more. We are working women who like to cook, to travel; we are a girlfriend, a writer. We are so much more than just being defined by the one job we have.
Sarah LafleurBy selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.
Sarah LafleurI always want to make sure that I am wearing what I love. What makes you feel good. And you're not wearing for anyone else but yourself.
Sarah Lafleur