Play allows us to maintain curiosity while learning.
Mastery is in constantly wanting to close the gap between where you are and where you want to be.
To reach an audacious goal, we sometimes benefit from having it lie just beyond our grasp.
The pursuit of mastery is an ever-onward almost.
We thrive not when we've done it all, but when we still have more to do.
I wanted a business that I didn't have to give my life to - something simple, beautiful and branded. The kind of endeavor where I could meet people but still blow people's minds with a very inspiring point of view. So, a shoe store.