The human spirit glows from that small inner light of doubt whether we are right, while those who believe with certainty that they possess the right are dark inside and darken the world outside with cruelty, pain, and injustice.
Saul AlinskyPick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
Saul Alinsky