Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
Saul AlinskyLove and faith are not common companions. More commonly power and fear consort with faith....Power is not to be crossed; one must respect and obey. Power means strength, whereas love is a human frailty the people mistrust. It is a sad fact of life that power and fear are the fountainheads of faith.
Saul AlinskyThe organizer must become schizoid, politically, in order to slip into becoming a true believer. Before men can act an issue must be polarized. Men will act when they are convinced their cause is 100 percent on the side of the angels and that the opposition are 100 percent on the side of the devil. He knows there can be no action until issues are polarized to this degree.
Saul AlinskyDo one of three things. One, go find a wailing wall and feel sorry for yourselves. Two, go psycho and start bombing - but this will only swing people to the right. Three, learn a lesson. Go home, organize, build power and at the next convention, you be the delegates.
Saul AlinskyOur world has always had two kinds of changers, the social changers and the money changers.
Saul AlinskyA revolution without a prior reformation would collapse or become a totalitarian tyranny. A reformation means that masses of our people have reached the point of disillusionment with past ways and values. They don't know what will work but they do know that the prevailing system is self-defeating, frustrating, and hopeless. They won't act for change but won't strongly oppose those who do. The time is then ripe for revolution
Saul Alinsky