Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)

True revolutionaries do not flaunt their radicalism. They cut their hair, put on suits and infiltrate the system from within.

The end is what you want, the means is how you get it. Whenever we think about social change, the question of means and ends arises. The man of action views the issue of means and ends in pragmatic and strategic terms. He has no other problem; he thinks only of his actual resources and the possibilities of various choices of action. He asks of ends only whether they are achievable and worth the cost; of means, only whether they will work. ... The real arena is corrupt and bloody.

Make the enemy live up to its own book of rules.

If you push a negative hard enough, it will push through and become a positive.

Those who are most moral are farthest from the problem.

Humor is essential to a successful tactician, for the most potent weapons known to mankind are satire and ridicule.