I often think that presentations are more difficult than the work itself.

There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.

Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.

You see an artist, a creative person, can accept criticism or can live with the criticism much more easily than with being ignored. Criticism makes you feel alive. If somebody is bothered enough to speak vituperatively about it, you feel you have touched a nerve and you are at least 'in touch.' You are not happy that he doesn't like it, but you feel you are in contact with life.

Logos are a graphic extension of the internal realities of a company.

Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story

Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.