The nature of process, to one degree or another, involves failure. You have at it. It doesnโt work. You keep pushing. It gets better. But itโs not good. It gets worse. You got at it again. Then you desperately stab at it, believing โthis isnโt going to work.โ And it does!
Saul BassThe ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.
Saul BassMy initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul BassInteresting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.
Saul BassSometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because youโre timid about it. But often, this turns out to be the best idea of all.
Saul BassYou see an artist, a creative person, can accept criticism or can live with the criticism much more easily than with being ignored. Criticism makes you feel alive. If somebody is bothered enough to speak vituperatively about it, you feel you have touched a nerve and you are at least 'in touch.' You are not happy that he doesn't like it, but you feel you are in contact with life.
Saul Bass