You know, whenever I was presented with a challenge that brought up feelings of fear or self-doubt, I almost always said, 'Yes'.
Saul BassMy initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul BassThe nature of process, to one degree or another, involves failure. You have at it. It doesnโt work. You keep pushing. It gets better. But itโs not good. It gets worse. You got at it again. Then you desperately stab at it, believing โthis isnโt going to work.โ And it does!
Saul BassThere is nothing glamorous in what I do. I'm a working man. Perhaps Iโm luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.
Saul Bass