Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.

I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.

Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.

I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or that the client thinks it's worth anything, or whether it is worth anything. It's worth it to me. It's the way I want to live my life. I want to make beautiful things, even if nobody cares.

Design is thinking made visual.

Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.

Logos are a graphic extension of the internal realities of a company.