There is nothing glamorous in what I do. I'm a working man. Perhaps Iām luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.
Saul BassHave you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institutions?
Saul BassSometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the nature of the solution should be.
Saul BassTry to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story
Saul BassI want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or that the client thinks it's worth anything, or whether it is worth anything. It's worth it to me. It's the way I want to live my life. I want to make beautiful things, even if nobody cares.
Saul Bass