Whether or not you believe in God, you can probably sign on to the idea that being kind to others is divine. Just remember to include yourself in that circle of kindness.

Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the nature of the solution should be.

Logos are a graphic extension of the internal realities of a company.

There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.

I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.