I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or that the client thinks it's worth anything, or whether it is worth anything. It's worth it to me. It's the way I want to live my life. I want to make beautiful things, even if nobody cares.
Saul BassInteresting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.
Saul BassThe nature of process, to one degree or another, involves failure. You have at it. It doesnโt work. You keep pushing. It gets better. But itโs not good. It gets worse. You got at it again. Then you desperately stab at it, believing โthis isnโt going to work.โ And it does!
Saul BassFailure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.
Saul BassMy initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul Bass