Part of the challenge of innovation is coming up with the problem to solve, not just its solution.
Scott BerkunPeople tell me this is obvious. But it's ok to be obvious. Knowing and doing are different. Many people know many obvious things they completely fail to do, despite their knowledge.
Scott BerkunIt's safe to assume that no matter where you stand, someone would be happy to be in your shoes, just as you'd be happy to be in someone else's.
Scott BerkunCommit yourself to taking enough risks that you will fail some of the time. If you're not failing, we're not doing something sufficiently difficult or creative.
Scott BerkunAll great tasks test our motivation. It's easy to court ideas over beers and change the world with napkin sketches, but like most things taken home from bars, new challenges arise the next day. It's in the morning light when work begins, and grand ideas (or barroom conquests) lose their luster. To do interesting things requires work and it's no surprise we abandon demanding passions for simpler, easier, more predictable things.
Scott Berkun