When I'm the speaker, I know that special moment [just before speaking] is the only time I will have the entire audience's full attention. Unless an alien spaceship crash-lands on stage midway through the talk, the silence before I begin is the most powerful moment I have. What defines how well I'll do starts with how I use the power of that moment.
Scott BerkunI donโt want to be perfect. I want to be useful, I want to be good, and I want to sound like myself. Trying to be perfect gets in the way of all three.
Scott BerkunPart of the challenge of innovation is coming up with the problem to solve, not just its solution.
Scott BerkunFor centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong.
Scott BerkunInnovative ideas are rarely rejected on their merits; theyโre rejected because of how they make people feel. If you forget peopleโs concerns and feelings when you present an innovation, or neglect to understand their perspectives in your design, youโre setting yourself up to fail.
Scott Berkun