The number one thing I urge people to remember is it is all about being scientific about managing strategic uncertainty, while striking the important balance between being thorough and being flexible.
Scott D. AnthonyA spreadsheet for an innovative idea reports the mathematical relationship between made up numbers. You can't cash a spreadsheet.
Scott D. AnthonyMake sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
Scott D. Anthony