When we are looking at ideas, we really are thinking of three things. Are you doing something that seems consistent with the patterns of success? Are there reasons to believe you have or can access the right people to make it happen? Can we play a unique role in enabling success? We all have our rules of thumb, I suppose.

All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.

Creating the new increasingly is more than 50 percent of a top leader's job.

Most startup companies have two people, and they figure out creative ways to swarm problems. They move faster and have more impact.

The number one thing I urge people to remember is it is all about being scientific about managing strategic uncertainty, while striking the important balance between being thorough and being flexible.

Have a core concept, but wrap it in a full business model.

Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!