Think about how you will start and where you will go. Get the head with logic and the heart with visuals or stories. And think about your core customer and all the other stakeholders as well.

In the early stages of innovation, your goal is to learn as much as you can as quickly as you can.

Good innovators are careful observers, network extensively, run experiments, ask lots of questions, and find ways to bring diverse ideas together. Overarching all of this is an intrinsic interest in working through puzzles.

Every great idea emerges out of a process of trial-and-error experimentation.

You have to chip away at it and shape it to let the winning idea emerge.

Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.

I'm not very good at sitting still.