Checklists are really helpful ways to remind people around how to manage complicated tasks.

Seeking chaos is at least one way to develop the skills and mindsets to tackle ambiguity.

It's very easy to skip steps when documenting an idea.

Why do people do crossword puzzles? There's no reward for completing one, but some people just like the challenge.

Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.

The reality is sometimes markets don't exist for very good reasons. It might be that there isn't a deep customer need. Or the economic model is just hard to pull off. Or maybe there is a regulatory barrier.

Avoiding along some dimensions is easy. Create organization space and bring in some new talent so the innate cultural resistance is less material. Unfortunately, it's rarely that easy.