Most companies are built to execute today's business model, not discover tomorrow's.

So many people tell me that they aren't creative or they aren't innovative, and it's just not true.

The reality is sometimes markets don't exist for very good reasons. It might be that there isn't a deep customer need. Or the economic model is just hard to pull off. Or maybe there is a regulatory barrier.

Three of our core corporate values are inclusiveness, collaboration, and humility.

Document, evaluate, focus, test.

The curious company studies the anomalies or the unexpected findings. The company that isn't curious ignores them or punishes people who don't do exactly what they set out to do.

Anything that has low certainty or has a lot of impact should be tested early.