Most companies are built to execute today's business model, not discover tomorrow's.

In the strengthening the core job, a leader can draw on their past experiences. After all, in most cases they did the job of the people that are reporting to them! So they know when something is screwed up, they know the risks worth taking, and they know the corners to cut. But when they are creating the new, no one knows what the right answer is.

The number one thing I urge people to remember is it is all about being scientific about managing strategic uncertainty, while striking the important balance between being thorough and being flexible.

You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.

Have a core concept, but wrap it in a full business model.

Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!

In the early stages of innovation, your goal is to learn as much as you can as quickly as you can.