Most companies are built to execute today's business model, not discover tomorrow's.

Successful strategies adhere to a basic pattern.

I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.

You can always figure out how to deliver things in somewhat controlled situations, but when you start to get into the reality of the market you start to figure out what isn't going to work.

You have to make the decision about whether you want to avoid or you want to overcome the resistance.

Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.

First you document your idea. You should be comprehensive, but that doesn't mean you have to produce a doctoral thesis length plan. Rather you want to make sure you have touched all the different things that have to happen to succeed. Then, you evaluate your approach. The goal here isn't to figure out if your idea is good or bad, but rather to begin to figure out what are some of its weakest elements.