First you document your idea. You should be comprehensive, but that doesn't mean you have to produce a doctoral thesis length plan. Rather you want to make sure you have touched all the different things that have to happen to succeed. Then, you evaluate your approach. The goal here isn't to figure out if your idea is good or bad, but rather to begin to figure out what are some of its weakest elements.

Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.

All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.

So many people tell me that they aren't creative or they aren't innovative, and it's just not true.

Most startup companies have two people, and they figure out creative ways to swarm problems. They move faster and have more impact.

Three of our core corporate values are inclusiveness, collaboration, and humility.

A next-generation innovation writer and thought leader worth watching.