We fool ourselves into thinking that the spreadsheets that capture our financial projections are something different than what they are.

We fool ourselves into thinking that the spreadsheets that capture our financial projections are something different than what they are.

All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.

The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.

The sad truth is as difficult as the first mile can be for entrepreneurs, it is doubly tough inside most large companies as innovators can face some significant headwinds.

Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.

People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.