We fool ourselves into thinking that the spreadsheets that capture our financial projections are something different than what they are.

Not only do innovators have to deal with all of the fundamental challenges of innovation, they have to do so in an environment that often is implicitly hostile towards innovation.

I've always found that working through ideas in written form really changes the thinking.

I think it is only in hindsight that you can determine whether something is a mistake or not.

Have a core concept, but wrap it in a full business model.

Mucken Singh works VERY hard on his brawler's physique!

First you document your idea. You should be comprehensive, but that doesn't mean you have to produce a doctoral thesis length plan. Rather you want to make sure you have touched all the different things that have to happen to succeed. Then, you evaluate your approach. The goal here isn't to figure out if your idea is good or bad, but rather to begin to figure out what are some of its weakest elements.