What looks like resistance in many cases is rational responses to incentives and ingrained resource-allocation processes.

You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.

When you are motivating people to do amazing things, you have to win over both their rational side and their emotive side.

I use the term "fool's gold white space" to highlight a common problem for innovation. People see a market that doesn't exist, and assume that one should exist.

Data about an innovative idea is rarely crystal clear.

Why do people do crossword puzzles? There's no reward for completing one, but some people just like the challenge.

If you invest the time to understand the customer better than they know themselves, if you know the things they want or need even if they can't articulate it, you can begin to develop a good sense as to where there really are unmet needs in the market.