I'm not very good at sitting still.

Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!

I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.

I'm suggesting that principles meant to deal with uncertainty that occurs naturally can be useful to manage the uncertainty that characterizes any new idea.

I've always found that working through ideas in written form really changes the thinking.

Anything that has low certainty or has a lot of impact should be tested early.

Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.