The need to be thoughtful about experiment design is particularly acute within large companies, since some of the behaviors, such as having small teams and tapping into low-cost resources to maximize flexibility, won't come naturally to many people inside huge companies.

Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.

I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.

When you are motivating people to do amazing things, you have to win over both their rational side and their emotive side.

Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.

Innovation is doubly hard inside big companies.

Creating the new increasingly is more than 50 percent of a top leader's job.