Subsequent to the original Quicken, the whole idea that we, as a consumer products company, could actually make business products, that was a whole revolution in our thinking.

Even the once simple home mortgage now has so many flavors and styles and variations that it is difficult for people to make a decision.

Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.

Thirty to 40 years ago, most financial decisions were fairly simple.

QuickBooks - the very fact that we could even dream to make something in the business arena, and that it would then succeed - was a total revolution to me.

Even some of the greatest technology-led revolutions, or allegedly technology-led, really were only made possible because of trends already present.

Technology is similarly just a catalyst at times for fundamental forces already present.