It is to create the best Games the world has ever seen by unlocking the UK's unrivalled passion for sport, by delivering the best Games for athletes to compete in, by showcasing London's unmatched cultural wealth and diversity and by creating a real and lasting legacy.
Sebastian CoeCompeting is exciting and winning is exhilarating, but the true prize will always be the self-knowledge and understanding that you have gained along the way.
Sebastian CoeThere may be problems we still need to tease out, but we will leave no stone unturned in our bid to make London the host city.
Sebastian CoeI believed that we had to answer the question: Why are we doing this? And it wasn’t until we started to articulate, internally as an organisation, that it was about using the Games to inspire young people to participate in sports that we each understood what we had to do.
Sebastian Coe