I believed that we had to answer the question: Why are we doing this? And it wasnโt until we started to articulate, internally as an organisation, that it was about using the Games to inspire young people to participate in sports that we each understood what we had to do.
Sebastian CoeVision is a romantic thing. We have got into 'talent identification'. I am much more interested in passion - finding people who are really excited about doing something.
Sebastian CoeNobody ever becomes an expert parent. But I think good parenting is about consistency. Its about being there at big moments, but its also just the consistency of decision making. And its routine.
Sebastian Coe