It is to create the best Games the world has ever seen by unlocking the UK's unrivalled passion for sport, by delivering the best Games for athletes to compete in, by showcasing London's unmatched cultural wealth and diversity and by creating a real and lasting legacy.
Sebastian CoeSport is a universal language, building more bridges between people than anything else I can think of.
Sebastian CoeCompeting is exciting and winning is exhilarating, but the true prize will always be the self-knowledge and understanding that you have gained along the way.
Sebastian Coe