It's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.

It’s better to make a decision, even the wrong one, than to be in limbo.

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

If you'd rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that's difficult to get everywhere else. If all you have is the desire to get picked, that's not sufficient.

The real problem when working with a consultant, a therapist or a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind.

My mother-in-law is obsessed with clowns.

You create your own reality. There is no other rule.