And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

In your system of reality you are learning what mental energy is, and how to use it. You do this by constantly transforming your thought and emotions into physical form. You are supposed to get a clear picture of your inner development by perceiving the exterior environment. What seems to be a perception, an objective concrete event independent from you, is instead the materialization of your own inner emotions, energy, and mental environment.

You are given the gift of the gods; you create your reality according to your beliefs; yours is the creative energy that makes your world; there are no limitations to the self except those you believe in.

While someone can attempt to shame you, shame must also be accepted to be effective. We can't make you feel shame without your participation.

Sometimes we spend more time than we should defending the old thing, instead of working to take advantage of the new thing.

You create your own reality. There is no other rule.