Powerful advertising is anticipated, personal, and relevant.
When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.
My mother-in-law is obsessed with clowns.
When your ideas about yourself change, so does your experience.
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.