And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.

Don’t try to please everyone. There are countless people who don’t want one, haven’t heard of one or actively hate it. So what?

People do not buy goods and services. They buy relations, stories and magic.

A good job is largely anonymous and forgotten (but still important). A personal job, on the other hand, is humanized. It brings us closer together. It might not be remarkable, but it stands out as memorable because (however briefly) the recipient of the work was touched by someone else. Often, remarkable work is personal too, but personal might just be enough for today.

The longer you wait to launch an innovation, the less your effort is worth.

When your ideas about yourself change, so does your experience.

In your system of reality you are learning what mental energy is, and how to use it. You do this by constantly transforming your thought and emotions into physical form. You are supposed to get a clear picture of your inner development by perceiving the exterior environment. What seems to be a perception, an objective concrete event independent from you, is instead the materialization of your own inner emotions, energy, and mental environment.