We have been brainwashed by school, indoctrinated by industrial propaganda, and mesmerized by the popular media into believing that compliance is not only safe but right and necessary.

Either you’re going to tell stories that spread, or you will become irrelevant.

If you do not have a loving concern for the environment... it will no longer sustain you - you will not be worthy of it. You will not be destroying the planet, you see. You will not be destroying the birds, or the flowers, or the grain, or the animals... they will be destroying you.

Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.

And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.

We see what we believe, not the other way around.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.