The ends do not justify the means

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

You want something, you dwell upon it consciously for a while, you consciously imagine it coming to the forefront of probabilities, closer to your actuality. Then you drop it like a pebble into Framework 2, forget about it as much as possible for a fortnight, and do this in a certain rhythm.

The lizard isn't listening and the lizard doesn't care.

The ends do not justify the means

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

Try is the opposite of hiding.