Marketing that works is marketing that people choose to notice.

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

Knowing what to do is very, very different than actually doing it.

It's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.

Physical reality springs from the imagination, which follows the path of your beliefs

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

There's a huge difference between the shallow pleasure of instant applause and the long-lasting impact of true connection.