Marketing that works is marketing that people choose to notice.

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

It certainly seems too simple to say what I am going to say, yet it is almost as if you would be better off turning the entire rational approach upside down, taking it for granted that all of its assumptions were false, for they are indeed more false than true.

The dreamer creates his dreams for his own purposes, selecting only those symbols which have meaning to him.

For at no time are any events predestined. There should be no such word in your vocabulary, for with every moment you change, and every heartbeat is an action, and every action changes every other action.

The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us.

You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.