You are meant to understand the nature of your inner self, and to manifest it outward.

Physical reality springs from the imagination, which follows the path of your beliefs

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.

Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.

If you accept that human beings are difficult to change, and embrace (rather than curse) the uniqueness that everyone brings to the table, you’ll navigate the world with more bliss and effectiveness. And make better decisions, too.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

It's never too late to redefine self-control, to change long-ingrained habits, and to do the work you're capable of.