As an organization grows and succeeds, it sows the seeds of its own demise by getting boring.

The lizard isn't listening and the lizard doesn't care.

The magical approach is indeed the natural approach to life's experience. It is the adult version of childhood knowledge, the human version of the animals' knowledge, the conscious version of 'unconscious' comprehension.

Ship small art. Then, ship medium art. Then, ship world-changing, scary, change-your-underwear art.

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

If you'd rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that's difficult to get everywhere else. If all you have is the desire to get picked, that's not sufficient.

If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.