When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

Don’t try to make a product for everybody, because that is a product for nobody.

We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.

You create your own reality. There is no other rule.

We must be talented, powerful and resilient creatures indeed given how much we manage to produce despite the constant undercutting, ridicule and needless censorship we aim at ourselves.

The magical approach is indeed the natural approach to life's experience. It is the adult version of childhood knowledge, the human version of the animals' knowledge, the conscious version of 'unconscious' comprehension.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.