When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.

And when you realize that you form the events of your life in the same way, you will learn to take hold of your entire consciousness in whatever aspect it shows itself in this life. Through all of this you must realize that you are not powerless. Remember, also, that this life is a dimension of experience and reality even if it is, in contrast, a dream in a higher level of reality in which you have your larger consciousness.

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

We see what we believe, not the other way around.

Wouldn't it be great to be gifted? In fact It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.