When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

The present is the point of power.

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

The ends do not justify the means

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

It's sad and upsetting when you see somebody crying hysterically, but at the same time it's real funny.

While someone can attempt to shame you, shame must also be accepted to be effective. We can't make you feel shame without your participation.