When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

It doesn't matter if you're right, it matters if you are understood.

It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.

Hatred of war will not bring peace. Only love of peace will bring about those conditions.

You want something, you dwell upon it consciously for a while, you consciously imagine it coming to the forefront of probabilities, closer to your actuality. Then you drop it like a pebble into Framework 2, forget about it as much as possible for a fortnight, and do this in a certain rhythm.