When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

Correct is fine but it is better to be interesting

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.

It doesn't matter if you're right, it matters if you are understood.

An artists is someone who does something for the first time, something human, something that touches another.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

I don't care how many friends you have on Facebook or how many followers you have on Twitter. Those are not actual friends or truly followers. I care about how many people will miss you if you're not back here again tomorrow.