Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.

The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.

If there was ever a moment to follow your passion and do work that matters, this is it.

Marketers need to spend less time making promises and more time keeping them.

You don't launch a popular blog, you build one. The writing isn't the hard part, it's the commitment.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means.