Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.
SethThe most I can do is to acquaint you with the authority of your own psyche - to give you a trust in the nature of your being. For, if you trust what you are, you can never go wrong in whatever terms you use. You can fly through belief systems as a butterfly flies through back yards.
SethIt takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means.
SethYour being alone is important and has validity beyond any philosophy. That is the message that you are trying to give to yourself. You are each trying to rediscover for yourselves, in your terms now - after centuries of myths and distortions - the validity of your own beings.
SethMicro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.
SethIf your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.
SethDesire is action. In the inner world, your desires bring about their own fulfillment, effortlessly. That inner world, and the exterior one, intersect and interweave. They only appear separate. In the physical world, time may have to elapse, or whatever. Conditions may have to change, or whatever, but the desire will bring about the proper results. The feeling of effortlessness is what is important.
Seth