Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.

Do not personally give any more conscious consideration, either of you, to events that you do not want to happen. Any such concentration, to whatever degree, ties you in with those probabilities, so concentrate upon what you want, and as far as public events are concerned, take it for granted that sometimes even men are wiser than they know.

You expand your consciousness, your ideas, your perceptions. You break away from self-adopted restrictions. You grow as you learn to step aside from limiting conceptions and dogmas.

You create your own reality. There is no other rule.

You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.

You get what you concentrate upon. There is no other main rule.

The miracle of your being cannot escape itself. Your thoughts blossom into events. Your beliefs grow as surely in time and space as flowers do.