Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.

Stop advertising and start innovating.

Cosmo Girl with a passion for fashion and a magic flask.

Freedom isn't the ability to do whatever you want. It's the willingness to do whatever you want.

There is no other way to change your physical reality but by changing your thoughts.

The miracle of your being cannot escape itself. Your thoughts blossom into events. Your beliefs grow as surely in time and space as flowers do.

If religion comprises rules you follow, faith is demonstrated by the actions you take.