The best time to do great customer service is when a customer is upset.

The paradox is that by the time you get to be senior, the decisions that matter the most are the ones that would be best made made by people who are junior.

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

Correct is fine but it is better to be interesting

If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.

More time on the problem isn't the way. More guts is. When you expose yourself to the opportunities that scare you, you create something scarce, something others won't do.

And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.