I don't care how many friends you have on Facebook or how many followers you have on Twitter. Those are not actual friends or truly followers. I care about how many people will miss you if you're not back here again tomorrow.

On the one hand you take life too seriously, and on the other, you do not take playful existence seriously enough.

You create your reality according to your beliefs and expectations, therefore you should examine these carefully. If you do not like some aspect of your world, then examine your own expectations.

You get what you concentrate upon. There is no other main rule.

My life is mine and I form it. Tell yourself this often. Create your own life now, using your beliefs as an artist uses color.

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.

Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.