Just because you’re winning a game doesn’t mean it’s a good game.

Desire is action. In the inner world, your desires bring about their own fulfillment, effortlessly. That inner world, and the exterior one, intersect and interweave. They only appear separate. In the physical world, time may have to elapse, or whatever. Conditions may have to change, or whatever, but the desire will bring about the proper results. The feeling of effortlessness is what is important.

Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.

Life is a buzzer box. Poke it.

As I have told you before, in a manner of speaking you are given the gifts of gods. Your beliefs become reality. What you believe is, and becomes real in your experience. There is no area in your life to which this does not apply.

It is not virtuous in any way to put yourself down, or to punish yourself, because you do not feel you have lived up to your best behavior at any given time.