The longer you wait to launch an innovation, the less your effort is worth.
Either youโre going to tell stories that spread, or you will become irrelevant.
We see what we believe, not the other way around.
While someone can attempt to shame you, shame must also be accepted to be effective. We can't make you feel shame without your participation.
Advertising is just a symptom, a tactic. Marketing is about far more than that.
The scalable, profitable strategy is to change the game, not to become the most average.