Correct is fine but it is better to be interesting

Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.

It's never too late to redefine self-control, to change long-ingrained habits, and to do the work you're capable of.

You create your own reality. There is no other rule.

We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people

The scalable, profitable strategy is to change the game, not to become the most average.

It's easier to love a brand when the brand loves you back.