Correct is fine but it is better to be interesting

And when you realize that you form the events of your life in the same way, you will learn to take hold of your entire consciousness in whatever aspect it shows itself in this life. Through all of this you must realize that you are not powerless. Remember, also, that this life is a dimension of experience and reality even if it is, in contrast, a dream in a higher level of reality in which you have your larger consciousness.

It's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.

Relying too much on proof distracts you from the real mission–which is emotional connection.

Marketing that works is marketing that people choose to notice.

As an organization grows and succeeds, it sows the seeds of its own demise by getting boring.

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.