More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

Life is a buzzer box. Poke it.

People do not buy goods and services. They buy relations, stories and magic.

When you fall in love with the system, you lose the ability to grow.

Freedom isn't the ability to do whatever you want. It's the willingness to do whatever you want.

Marketing that works is marketing that people choose to notice.

Just because you’re winning a game doesn’t mean it’s a good game.