Either you’re going to tell stories that spread, or you will become irrelevant.

Your impulses are your closest communication with your inner self, because in the waking state they are the spontaneous urgings toward action, rising from that deep inner knowledge of yourself that you have in dreams.

Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.

Your turn Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go. Do that.

The lizard isn't listening and the lizard doesn't care.

Relying too much on proof distracts you from the real mission–which is emotional connection.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.