Either you’re going to tell stories that spread, or you will become irrelevant.

In a world of free, everyone can play.

If you are love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen.

Your turn Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go. Do that.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.

If there was ever a moment to follow your passion and do work that matters, this is it.