Marketers need to spend less time making promises and more time keeping them.
Don’t try to make a product for everybody, because that is a product for nobody.
People do not buy goods and services. They buy relations, stories and magic.
In the next life you will be working with those attitudes that are now yours.
You create your reality according to your beliefs and expectations, therefore you should examine these carefully. If you do not like some aspect of your world, then examine your own expectations.
You can either fit in or stand out. Not both.