Advertising is just a symptom, a tactic. Marketing is about far more than that.

You want something, you dwell upon it consciously for a while, you consciously imagine it coming to the forefront of probabilities, closer to your actuality. Then you drop it like a pebble into Framework 2, forget about it as much as possible for a fortnight, and do this in a certain rhythm.

Consciousness is, among other things, a spontaneous exercise in creativity.

Correct is fine but it is better to be interesting

It's unlikely that you'll create something scarce without doing something risky to get there.

I'm not sure there's any number of Facebook likes that can replace a hug.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.