Advertising is just a symptom, a tactic. Marketing is about far more than that.

Ship small art. Then, ship medium art. Then, ship world-changing, scary, change-your-underwear art.

The linchpin is an individual who can walk into chaos and create order, someone who can invent, connect, create, and make things happen. Every worthwhile institution has indispensable people who make differences like these.

You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.

Realize that your physical experience and environment is the materialization of your beliefs. If you find great exuberance, health, effective work, abundance, smiles on the faces of those who you meet, then take it for granted that your beliefs are beneficial. If you see a world that is good, people like you, take it for granted again, that your beliefs are beneficial. But if you find poor health, a lack of meaningful work, a lack of abundance, a world of sorrow and evil, then assume your beliefs are faulty and begin examining them.

I believe that all creativity and consciousness is born in the quality of play, as opposed to work, in the quickened intuitional spontaneity that I see as a constant through all my own existences, and in the experience of those I know.

When you focus on delighting an audience you care about, you strip the masses of their power.