You want something, you dwell upon it consciously for a while, you consciously imagine it coming to the forefront of probabilities, closer to your actuality. Then you drop it like a pebble into Framework 2, forget about it as much as possible for a fortnight, and do this in a certain rhythm.

Powerful advertising is anticipated, personal, and relevant.

People claim that love is the deepest feeling, but don't you believe it. Loneliness is the most affecting of human emotions. Nothing makes life more vivid. If you wish to live in the moment, I recommend intense loneliness.

Your turn Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go. Do that.

If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.

The longer you wait to launch an innovation, the less your effort is worth.

You get what you concentrate upon. There is no other main rule.