You expand your consciousness, your ideas, your perceptions. You break away from self-adopted restrictions. You grow as you learn to step aside from limiting conceptions and dogmas.

Try is the opposite of hiding.

The magical approach is indeed the natural approach to life's experience. It is the adult version of childhood knowledge, the human version of the animals' knowledge, the conscious version of 'unconscious' comprehension.

Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.

Stop advertising and start innovating.

The longer you wait to launch an innovation, the less your effort is worth.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.