Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

We've discovered that the earth isn't flat; that we won't fall off its edges, and our experience as a species has changed as a result. Maybe we'll soon find out that the self isn't "flat" either, and that death is as real and yet as deceptive as the horizon; that we don't fall out of life either.

We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.

Correct is fine but it is better to be interesting

The real problem when working with a consultant, a therapist or a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind.

I don't care how many friends you have on Facebook or how many followers you have on Twitter. Those are not actual friends or truly followers. I care about how many people will miss you if you're not back here again tomorrow.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.