Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

Your impulses are your closest communication with your inner self, because in the waking state they are the spontaneous urgings toward action, rising from that deep inner knowledge of yourself that you have in dreams.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

Ordinary thinking and ordinary effort are almost never enough to generate leadership.

A generation that hates war will not bring peace. A generation that loves peace will bring peace.

Marketers need to spend less time making promises and more time keeping them.